Market Scan with GenTabs

Competitor tabs → positioning map, pricing table, feature gaps, and wedge strategy. Popular workflow for product and marketing teams.

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What you'll build

Outcome

A market analysis that transforms competitor research tabs into actionable insights: positioning map, pricing comparison, feature gaps, and strategic angles for differentiation.

When to use

Launching a new product in a crowded market
Updating positioning or pricing strategy
Preparing competitive intelligence for stakeholders
Finding a wedge to differentiate

Tabs to gather (5–10 recommended)

3–5 competitor home pages: main value prop and positioning
3–5 competitor pricing pages: plans, features per tier
2–3 review/comparison articles: third-party perspectives
1–2 product docs (optional): feature depth

Output format

Positioning map (2×2 or list)
Pricing comparison table
Feature gap analysis
Wedge strategy options
Target persona alignment

Tab Checklist & Output Preview

What to open, what you'll get:

Competitor homepages

Main value prop and positioning.

Pricing pages

Plans, tiers, feature breakdowns.

Positioning map

Where each player sits (price vs. feature).

Pricing table

Side-by-side plan comparison.

Feature gaps

What competitors lack that you can offer.

Wedge strategy

How to differentiate and enter.

Master Prompt (copy & paste)

Run this prompt with your tabs open in GenTabs/Disco or paste into any LLM with your sources.

You are GenTabs. Use ONLY the open tabs as sources.

GOAL: Create a market scan for [YOUR MARKET/CATEGORY].

OUTPUT:
1) Positioning Map
   - 2×2 grid: [Axis 1] vs [Axis 2]
   - Place each competitor
   - Identify white space

2) Pricing Comparison
   | Competitor | Free Tier | Basic | Pro | Enterprise | Key Differentiator |
   - Note what's included at each tier
   - Flag unusual pricing models

3) Feature Gap Analysis
   | Feature | Competitor A | B | C | Gap Opportunity |
   - Focus on top 10–15 features
   - Mark gaps as opportunities

4) Wedge Strategy Options
   - 3 potential angles to differentiate
   - For each: target persona, messaging angle, risk

5) Target Persona Alignment
   - Which competitor serves which persona?
   - Underserved personas = opportunity

RULES:
- Cite source for all claims
- Note when data is outdated or unclear
- Flag assumptions

Follow-ups to try:
1. Define target persona in detail
2. Draft landing page angle for wedge #1
3. Create objection-handling script
4. Generate SEO keyword opportunities
5. Build competitor SWOT analysis

FAQ

How many competitors should I analyze?

3–5 direct competitors is ideal. More than 7 often produces generic insights.

What if pricing isn't public?

Note "pricing not public" and use G2/Capterra reviews that mention pricing, or analyst reports.

How to find feature gaps?

Look at negative reviews ("I wish it had...") and comparison articles that list missing features.

What if I don't have GenTabs/Disco access?

Copy the prompt into ChatGPT/Claude/Gemini and paste your competitor page content or links.

Ready to scan?

Open your competitor tabs, copy the Master Prompt, and build your market analysis.

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